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| Top ＞ Company ＞ Message |
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| Taking e-travel Forward |
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| Information technology (IT) is about to transform the travel industry once again. At Apple World, we believe this demands a system that delivers more information to travelers faster and more precisely. We've built an information site that directly links the hotels of the world to individual travelers. Bringing exciting new IT-driven information services is our business. Freedom for today's travelers: Apple World's e-business. |
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The IT company that delivers the information revolution
for the travel industry. |
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Over the past decade Japanese travelers have increased by 20 percent annually and repeat travelers have more than doubled. Moreover, as individual travel has taken root, travel needs have grown and diversified.
Apple Hotels, the predecessor of Apple World, saw this trend coming more than ten years ago and completely shook up the industry with a hotel reservation and coupon service for individual travelers. By concentrating on innovation and creative solutions, Apple succeeded in giving individual travelers more information and varied new services.
For the 21st century, Apple World is emerging with another new persona: an IT company operating on the Internet. Over the next ten years, the travel-industry share of e-commerce will take off in earnest. In fact, the U.S. and Japanese governments expect travel to be the number one product sold online in 2003.
As the travel industry migrates to a Web-based business model, Apple World is launching strategic programs that will maximize opportunities. This info-oriented site, Internet advertising and Web-based marketing amount to an IT revolution in the travel industry.
Apple World's drive for innovation and originality in the 21st century has just begun. Our visionary new model for the travel industry is ready for takeoff. Apple World: Moving the travel industry forward. |
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